Bluu Beam / BLE Token
BluuBeam is a leading proximity notifications platform specializing in cultural institutions for almost 4 years. Their IoT platform uses low energy bluetooth beacons to push proximity notifications.
It is expected that 70% of retail companies will use beacons within the next 5 years. BluuBeam is well positioned to leverage it’s expertise gained to create a revolution in proximity advertising. BluuBeam's existing and proven platform combines both hardware and software providing a turnkey solution for its customers. By enhancing the platform to integrate it with the blockchain and offering BEAM tokens, BluuBeam will create a decentralized incentive-based solution whereby advertisers can push location relevant and contextual messages to customers and reward them with BEAM tokens.